With the rise of the digital era, businesses have started using new channels to further their endeavors. But are we ready to handle the burden of these new media outlets? In this workshop we are going to discuss managing digital marketing strategies in Small and Medium Enterprises.
The workshop touches on these three main areas:
- A brief discussion on Digital Media.
- Factors influencing Digital Media Utilisation and how they interact with each other and shape the outcome of a company’s efforts.
- Why having a planned Digital Marketing strategy is important.
Are you an entrepreneur, a student or a graduate interested in Digital Marketing?
Do not hesitate to Book In and join us on 15th November.
The event will be held in room 2/07, Craiglockhart campus.