Global Entrepreneurship Week

November 17, 2019

This week is Global Entrepreneurship Week and we are encouraging everybody to shift their mindset and start entrepreneuring!

There are various events on around Edinburgh and beyond. Here are a few things that you might want to investigate…

Tip 1 – Get in the game!

To be an entrepreneur you need to act! Be curious, ignore the self-doubt and unlock your full entrepreneurial potential. Think about who you are and why you want to be an entrepreneur. What motivates you? Do you want to change the world or just make a lot of money? Maybe you want to do both?

Tip 2 – Define Your Idea

Where do ideas come from? Usually from problems or challenges but how do you know if your solution to the problem is the right one? The answer is that you need to fulfil a customer need. (Remember that solutions are nouns, needs are verbs…)

USER + NEED + WHY = OPPORTUNITY

Get your ideas out of your head and down on paper. Refine them until you’ve identified the most productive & profitable product or service to start with.

Tip 3 – Find Your Tribe

Identify the exact people who will buy what you’re selling, and become loyal advocates of your business. Get out there and talk to people!

Tip 4 – Value Proposition

Build an enviable and memorable offering that will draw the right customers, staff and media to your business. Communicate your value and your values.

Tip 5 – Your Elevator Pitch

If you can’t sell, well, then you can’t sell. Get your one-minute pitch down, so you can confidently start communicating! Write your script and then practice it over and over and over again… Simples…

Bright Red Triangle